Determine your exact profit per order after COGS, marketplace fees, fulfillment, and ad CPA—plus your true Break-Even ROAS.
Assumptions: 40% COGS, 15% platform fee, $6.50 shipping unit economics
As of: November 2026
| $30 Price (40% COGS, 15% fee) | Margin $7.0 (BEP ROAS 428%) |
| $50 Price (40% COGS, 15% fee) | Margin $16.0 (BEP ROAS 312%) |
| $80 Price (40% COGS, 15% fee) | Margin $29.5 (BEP ROAS 271%) |
| $120 Price (40% COGS, 15% fee) | Margin $47.5 (BEP ROAS 252%) |
| $200 Price (40% COGS, 15% fee) | Margin $83.5 (BEP ROAS 239%) |
Break-Even ROAS equals `1 / Pre-Ad Profit Margin %`. If your $48 product leaves $19.20 after COGS, fulfillment, and referral fees (a 40% pre-ad margin), your Break-Even ROAS is 2.50x (250%). Any ad campaign running below 2.50x ROAS loses money on the first order.
Because fulfillment costs and ad acquisition costs (CPA) are largely fixed per transaction, introducing 2-pack or 3-pack bundles raises AOV and often increases net profit per order by 60% to 120%.
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