Understanding YouTube RPM vs. CPM
CPM (Cost Per Mille) is what advertisers pay before YouTube's cut, while RPM (Revenue Per Mille) is your actual take-home revenue per 1,000 views after YouTube's 45% cut on long-form and 55% pool share on Shorts.
Calculate your exact monthly YouTube earnings combining Shorts feed RPM, long-form mid-roll RPM, and sponsor integrations.
Assumptions: Shorts RPM $0.08, Long-form RPM $2.50, creator revenue benchmark simulation
As of: November 2026
| 100K views / mo (~3.3K / day) | Shorts ~$8 (Long-form ~$250) |
| 500K views / mo (~16.7K / day) | Shorts ~$40 (Long-form ~$1250) |
| 1M views / mo (~33.3K / day) | Shorts ~$80 (Long-form ~$2500) |
| 5M views / mo (~166.7K / day) | Shorts ~$400 (Long-form ~$12500) |
| 10M views / mo (~333.3K / day) | Shorts ~$800 (Long-form ~$25000) |
CPM (Cost Per Mille) is what advertisers pay before YouTube's cut, while RPM (Revenue Per Mille) is your actual take-home revenue per 1,000 views after YouTube's 45% cut on long-form and 55% pool share on Shorts.
Personal finance, B2B software tutorials, AI automation, e-commerce, and real estate channels regularly achieve $12–$35 long-form RPMs in Tier-1 countries (US, UK, Canada, Australia), compared to $1.50–$3.00 for gaming or general entertainment.
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